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It’s becoming a trend for the films coming from the house of Subhash Ghai.
Earlier it happened in case of BOMBAY TO BANGKOK when the film’s release got delayed only to eventually hit the screens on January 18th. Now BLACK and WHITE, a film which is directed by the showman himself, has been pushed forward by a good three weeks. Earlier all set for release on 7th March, BLACK and WHITE would now be coming on 28th March.
In the hindsight this appears to be a good move as 7th March release was nothing less than suicidal. Beginning of March marks the kick start of school/college exams when students shy away from theaters. An offbeat film, BLACK and WHITE relies heavily on youth to help it make a mark at the box office.
However, 28th March is also not a date which really gets the film in a comfort zone. That’s because it follows RACE (21st March) and faces JANNAT (4th April) in weekends around it. All eyes are now set on the D-day to get the picture clearly in ’black’ or ’white’!